For What It's Worth
Welcome to the For What It’s Worth Podcast, where two highly opinionated marketing professionals offer some commentary on the current events that have people talking: in the moment stories, news, controversies, and more — we’ll dissect it all. We’re Jessica and Kayla, here to offer some culture conversations with a dash of media and marketing perspective — for whatever it’s worth.
“For What It’s Worth” is brought to you by Evermore Co, a full-service marketing agency.
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For What It's Worth
Latest Episodes
Squish, Sip, Repeat: 7 Brew’s Recipe for Marketing Success
7 Brew has become a bit of a coffee phenomenon for younger generations, so we had to bring in another one of our Gen Z team members, Izzy, to help break down why their latest “squishy” promotion is a stroke of marketing genius. Do you think ...
Emily Thorndike and Social Media on Trial
What happens when social media commentary becomes part of a criminal trial? In this episode, we’re discussing the viral video that brought Emily Thorndike into the Lindsay Clancy trial and what it could signal for social media’s growing infl...
Myspace, Your Space: Social Nostalgia is Back
It’s official: Myspace is coming back, and millennials across the world are grateful. Or are they? In this episode, we’re discussing the marketing tactics behind this move, and whether or not we think this nostalgic platform can succeed in a...
Playing the Brand Game, World Cup Edition
The World Cup is all anyone is talking about this month…so we might as well talk about it some more. 😉🏆 We’re breaking down the most interesting and memorable insights we’ve gathered as the football matches continue, from the brands outperfo...
New York, New York: The City that Never Stops Trending
The Big Apple: land of the Knicks, Taylor Swift’s wedding venue and…Empire State Building climbers? New York City is no stranger to publicity stunts, and we’re both intrigued and slightly concerned by the events of the last week. Listen as w...