For What It's Worth
Welcome to the For What It’s Worth Podcast, where two highly opinionated marketing professionals offer some commentary on the current events that have people talking: in the moment stories, news, controversies, and more — we’ll dissect it all. We’re Jessica and Kayla, here to offer some culture conversations with a dash of media and marketing perspective — for whatever it’s worth.
“For What It’s Worth” is brought to you by Evermore Co, a full-service marketing agency.
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For What It's Worth
Latest Episodes
Our Biggest Olympic Marketing Takeaways from Milan
It’s a Winter Olympic year, which means winter sport fans everywhere have been tuned into their TVs for the last month. This year stood out though, and not always for the right reasons. From major upsets to Gold-medal triumphs, listen for ou...
Super Bowl LX: Nostalgia, Celebs, and AI
In this episode of “For What It’s Worth,” we’re breaking down all things Super Bowl LX: the good, the bad, the…AI generated? Join us as we talk through audience fatigue, nostalgia, and the good old-fashioned storytelling we saw in advertisem...
Still Searching: The Josh Guimond Story
In this episode of “For What It’s Worth,” Jessica and Kayla explore the Josh Guimond story, 23 years after his tragic disappearance from St. John’s University. Listen along as they unpack the leading theories, discuss new media attention tha...